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 About Us
Start Up PR is a division of
Shock PR, Inc. (formerly known as Sheroff Shock & Associates), a
full-service public relations and analyst relations firm serving the high technology industry. Start Up PR provides entrepreneurs with the basic tools to initiate successful start-up
visibility programs for their companies. We teach the fundamentals of public relations and analyst relations. We provide hands-on guidance and
step-by-step training in the science and art of attracting positive attention to a company, product or service, as it is launching itself into the public
eye. We are senior-level advisors who know what start-up companies need to do in order to get their companies on the radar screens of potential financial backers, customers, business partners, even future
employees. We're the PR mentors who show you "how to" so you, then, "can do."
Profile
Christine V. Shock
President
As President of Shock PR, Inc., Christine Shock brings
the benefit of 20 years of senior-level public relations and analyst relations experience on both the corporate and agency side to her clients. She helps clients achieve their business goals by focusing on building
and maintaining strong, interactive, beneficial relationships with the media and industry analysts. In her career, Christine held a number of strategic management positions at major
technology organizations and has overseen Fortune 500 as well as emerging company accounts at PR agencies.
Christine Shock has a Bachelor of Science degree in Journalism from
Boston University's College of Communication, with post-graduate studies in Public Relations, Business, and Photojournalism. She is a member of the Public Relations Society of America.
 Richard (Dick) Shock
Vice President
Dick brings over 25 years of experience in direct sales and marketing of technical products at
Rockwell International. Dick's background in introducing new products and concepts lends itself strongly to helping emerging companies gain acceptance for their start up endeavors. He is a graduate of the
University of Cincinnati with a Bachelor of Business Administration degree, Management Major. Dick's great understanding of visionary selling techniques brings leadership in strategic planning and
realistic goal setting for young, start up organizations. His communications skills with customers and their markets have taken him from Boston, throughout United States and to India, China, South
America and Europe. He has served on various councils and professional organizations. His colleagues have recognized him as a true professional.
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