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Start Up PR Helps Young Companies Launch Public Relations Programs; Offers Training Programs, Mentoring, and Project Services
HOLLISTON, Mass
Entrepreneurs looking for a smarter, more economical way to
launch their companies into the public view now have Start Up PR to assist them. Start Up PR is a new division of Shock PR, Inc., a full-service public relations agency. Start Up PR is focused on helping young
companies get a PR program up and running. It delivers services on a flexible basis. Its training, mentoring programs and project services enable early-stage companies on tight budgets to become known to
potential investors, customers, partners, and future employees.
"Start Up PR is different from PR agencies because they roll up their sleeves and really become part of the team. Start Up PR challenged us to
rethink some of our marketing strategy so that we could be our most successful for the Fitplay product launch," said Carole Gunst, Director of Marketing for the former online fitness company.
Start Up PR
provides hands-on training in the tools and techniques of the PR trade, ongoing mentoring as a company builds its strategic and tactical public relations program, and flat-fee project work. Creating company
messages, developing strategic PR plans, researching media contact lists, launching a product, writing press releases, supporting trade show efforts, and media placement programs are some of the projects that are
offered. The emphasis in all Start-Up PR programs and projects is on delivering the highest quality services and maximum results for the least investment.
The Start Up PR 1-2-3 system developed by Christine
Shock is a step-by-step, intensive, hands-on training program that leads participants through each stage of a company or product launch. Included at each level of Start Up PR 1-2-3 are specific 'how-to' directions,
comprehensive workbooks, practice sessions, industry analyst and press contact resources, and follow-up consulting time. Customized programs and individual consulting on an hourly basis can also be arranged.
'We
tell young companies that one of the biggest mistakes they can make is to delay their public outreach efforts, because this allows competitors to establish themselves first. Start Up PR was created and exists so no
company has to wait to start up a PR program," said Christine Shock, President of Shock PR, Inc.
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About Start Up PR
Start Up PR is a division of Shock PR, Inc., a full-service
public relations firm based in Holliston, MA, that was founded in 1992 and that is dedicated
to serving a select number of clients. Current and past clients include Atria Software, BGS Systems, ClickSoftware, etrue, Integrated Computer Solutions (ICS), Marketing Information and Technology (MITI), Passport
Corporation, Precise Software Solutions, and Thinking Machines Corporation.
Start Up PR was established in 2001 to address the unique public relations needs of early- stage companies. For more information on
Start Up PR, see www.startuppr.com
or call 508-893-9933
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