Top 10 PR Tips

10 PR Tips

1. Articulate the goals of your public relations program.

2. Develop the main messages you want to convey through your PR efforts.

3. Know your audience(s); target the right individuals with your messages.

4. Identify the publications and other media channels that best reach your target audience(s).

5. For each media outlet, identify the most appropriate editorial contact.

6. Make industry analysts part of your program; they are strong influencers.

7 . Develop a presentation on your company, product, or offering that
- establishes your position in the industry
- informs the analyst and media communities of your company's capabilities
- sells them on your company's potential for future success

8. Establish customer references that are willing to speak on your behalf to analysts and press.

9. Find a story angle and communicate that when you contact an editorial target. Make your pitch interesting and say why the story you are proposing is right and/or important for the publication's audience.

10. Be honest in your communications with all your audiences. Integrity is universally valued and will set you apart from many others.

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